PRLog (Press Release)– Jul 19, 2011– The Advanstar Automotive Group, a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, has released the results of the Aftermarket Business World Service Franchise Study. The study released in the July 2011 issue o alfa romeo f the magazine, shows that consumers who visit a service franchise location for vehicle repair rely on technician and owner recommendations to ensure the aftermarket parts used on their vehicle are the right ones.
"When determining what auto part to suggest to consumers, service franchises focus first on quality, then price," commented Krista McNamara, managing editor, Aftermarket Business World, about the latest survey results. "Their opinions have to be spot-on for t chevrolet heir clientele, because they face stiff competition from each other, mass merchandisers and independent repair shops, the study shows. So if consumers aren't happy, they have plenty of places to turn."
In what should be considered good news i car news n an unsteady economy, the survey showed that business for service franchises is holding steady, with sales and gross margin expectations throughout this year expected to match figures seen last year.
In terms of supply, these franchises are turning to distributors for parts on an as-needed basis, report 59 percent of respondents. And they most commonly place their orders electronically and over the phone.
The Service Franchise Study from Aftermarket Business World was fielded via e-mail to readers of Advanstar Automotive Group's Motor Age magazine who self identified themselves 531276856 as a franchise business. Complete results are available online at www.searchautoparts.com.
If you'd like to schedule an interview with Krista McNamara, contact Boris Chernin, marketing manager, at (310) 857-7632 or e-mail Boris at bchernin@advanstar.com.
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